ESNO Campaign

Before starting take the considderations

  1. Do not launch your campaign until you have a clear plan and strategy. Make sure you think carefully about the key stakeholders you need to have on board. Identify who you are trying to influence and crucially, what actions you want them to make actions. Also think carefully when the best time is to launch your campaign, as timing can be everything
  2. Ensure you have effective communication with your team. Make it clear from the beginning in what way you will communicate. In the middle of the campaign, things might get crazy and you cannot Afford to have ineffective problematic communication
  3. Raise enough capital to finance the online campaign team or make sure you have enough volunteers – you do not want members of your team to burnout in the heat of the campaign.
    source: P70 How to make a difference. Kate and Ella Robertson